Seite wählen
Our Mission
Our Mission

We make guided tours better.

We provide you with a digital all-in-one solution for your tours that effectively transforms smartphones into powerful group- and self-guiding devices.

Our company strive to provide your guests with the best experience while helping you save costs and effort on hardware and logistics.

As a company that brings technology to the tourism sector and that therefore relies on the countless beauties of this planet, we feel obliged to contribute to their preservation.


2001: iGuide Media GmbH-Weimar-Berlin foundation. Our journey started here.

2005: itour city guide GmbH foundation and more than 80 delivered projects for tour operators and                    destinations.

2006: Tomis Gmbh & Co KG foundation and 1st audio city guide on telephone server.

2007: iGuide Media GmbH (Bern, Switzerland) foundation and more than 250 audio tours created in                  Europe
2012: merging of all previous companies into the network Guiding-Group.

2016: Guiding-Group becomes member of CLIA (Cruise Lines International Associations).

2018: Outsourcing of INITREE Software GmbH for software development.

Ulrich Berger
– CEO –
Entrepreneur, Inventor and CEO of Guiding-Group`s Companies.
His career has brought forth a series of world
innovations that are now standards in the field of
tour guide equipment.

Francesca Martignoni
–  Sales Representative –
Responsible for the Tour Operators
market. Focused on marketing media, exhibitions and communication management.
+39 34 97216217

Hugo da Silva
– Head of Sales
Responsible for the Cruise & Destination market.
With a 3 years experience in sales strategy, guiding technology and software development.
+49 30 44040738

– Head of Services –

Responsible for the company’s service department. Focused on project management, logistics, technology implementation (on cruises or in cities) and help centre management.
+49 30 44040738