Article – The smart way to enhance tour guiding
The smart way to enhance tour guiding
With the unstoppable advance of the smartphone towards ubiquity, it is just a matter of time before it assimilates and replaces conventional tour guide systems, just as it has done with other devices before.
One can expect that smartphone-based solutions, as compared to conventional whisper systems, will be up to 50% less expensive, create additional revenue opportunities, simplify logistics, and improve quality, service, and safety on shore excursions. While this change is arguably inevitable to come, until recently there were no full-fledged solutions on the market. Luxury ocean cruise line Regent Seven Seas Cruises is one of the first to embrace this unique solution for tours in many of the destinations it sails. Regent says the technology, developed by Guiding-
Group, exceeds expectations and eliminates trouble-prone hardware of conventional systems.
The tourist guide comes via mobile phone
Imagine you are taking part in a city tour. You are in the middle of the city, cars are starting up, people are talking, a musician is playing. You can’t hear your guide. There is a solution to this problem: Smart Streaming.
The application can be used during guided city tours. The operator needs only one device, the Smartbox for the city guide. The digital receiving equipment is contributed by the guests of the tour themselves, their smartphone. Even large groups – in noisy surroundings – can thus understand the explanations.
The application can be used during guided city tours. The operator needs only one device, the Smartbox for the city guide. The digital receiving equipment is contributed by the guests of the tour themselves, their smartphone. Even large groups – in noisy surroundings – can thus understand the explanations. Read More…
Guided tour on the Internet or live
The first business idea was born. From then on, Berger created complete city tours that could be accessed on the Internet. Many cities took advantage of the offer; Potsdam, for example, was on board right from the start. The company offers everything from a single source: text, language and technical implementation. “The biggest challenge here is to combine artists and IT experts in one company. That requires a lot of expertise. Today, there is even a degree program for human-machine interaction,” says Ulrich Berger.
Smartbox’s wi-fi reaches guests even on the High Seas, in the wilderness or in catacombs – and in high voice quality. What’s special about the startup is that it already has a lot of entrepreneurial know-how. “We have a good product for which we want to open up new markets,” says Ulrich Berger. He is the serial founder and CEO of several companies operating together on the tourism market under the label “Guiding-Goup” and the spiritus rectus of the Potsdam start-up. Smart Streaming has proven itself in tourism. But does it also work for other industries? CEO and co-founder Dr. Johannes Matthias is confident that there are markets for it. The first thing he wants to do is recruit trade fair and congress organizers as customers. To be more present in the new business fields, he has recommended to Ulrich Berger that he set up his own GmbH for smart streaming.